Free Hugs, London
There is something erotic about getting free hugs from strangers. The brushing of body against body, the liberation of expression, the trigger of endorphins... even for a brief, non-obligatory moment of encounter. We're able to get that for free from volunteers on Orchard Road during the Singapore Kindness Week from 5 to 12 April.
Started by Juan Mann as a simple yet holistic mission to brighten someone's day, this phenomenal campaign has spread all over the world, and now has reached the tip of the east asian isles. Even in its guise as a kindness campaign, it still embodies the fetishisms of bodily encounters - the need for raw primitive touch and warmth.
Adulterated as it may sound, the Free Hugs Kindness Campaign is a start to cultivate good societal values. Perhaps, despite it being a camouflaged marketing plan for the nation, it does give us a little something that we may just need to drown the absurdities of the day – a nice hug.
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