What better way to announce a store's presence (even before it is officially opened) than to splash the hoarding with edgy street art? Seen recently is Diesel's magnificent work on its hoarding at its new store on Queens Road Central in Hong Kong.
On the right shows two figures, captured in motion. While the left shows illustrations adapted from Gotham's ultimate superhero, Batman. The dark illustrations are perhaps evocative of the fast-paced, built-up city, expressed through a medium that speaks of an alternative brand advertisement. What's new? We ask. But in its context of ritzy boutiques and predictable expectations of the well-heeled, we must say it is a heroic piece of work.
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